Privacy Policy
1. Overview – Please Read Carefully
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Wix is committed to protecting users’ privacy.
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This Privacy Policy explains:
o What personal information (“PI”) Wix collects,
o How it is used and shared,
o Your data rights.
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Applies to all users: unregistered, registered, and premium.
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Covers all Wix services: websites, web and mobile apps, and related features.
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Does not override any legal contract or applicable data laws.
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If you disagree with the policy, you should stop using Wix services.
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Questions? Contact Wix through the provided link.
2. What Personal Information Does Wix Collect?
2.1 User Information
Wix collects PI from three sources:
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a) Information you provide directly:
o Name, email, phone number
o Payment information (for paid services)
o Messages with Wix or other users
o Scanned ID documents (e.g., passport, driver’s license)
o Info submitted through registration, blog/newsletter subscriptions, events, or support tickets
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b) Information collected automatically through use:
o Browsing behavior (click-stream data, heatmaps, scrolling)
o Device and system info (OS, browser, resolution, language, etc.)
o Internet service data (referral pages, timestamps)
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c) Information from third parties:
o Security and fraud detection services
o Social media platforms (e.g., if logging in via Facebook)
o Marketing/advertising partners
o Lead enrichment services
2.2 Users-of-Users’ Information
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Wix may collect PI about visitors to websites created by its users.
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This data is collected on behalf of the users, not Wix itself.
2.3 Wix Job Applicants
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Wix collects PI from job candidates applying via its careers page, email, or other channels.
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This includes typical job application details (resumes, contact info, etc.).
3. Why Wix Collects Personal Information
Wix collects and uses personal information to:
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Provide and operate its services.
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Improve and personalize services.
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Offer customer support.
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Send service-related and promotional messages.
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Identify potential new customers.
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Manage contests, events, and promotions.
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Analyze service and marketing performance.
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Generate aggregated statistics for service improvement.
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Provide professional support.
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Enhance security and prevent fraud.
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Comply with legal obligations.
Note: Wix may use machine learning (with or without human oversight) for improving services
and detecting abuse.
Legal Basis for Use:
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Contractual necessity.
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Legal compliance.
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Legitimate business interests (with privacy safeguards).
4. How Wix Shares Personal Information
Wix may share personal data with:
4.1 Third-Party Service Providers
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For hosting, payments, analytics, fraud prevention, marketing, etc.
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AI service providers must not use the data to train AI models.
4.2 Legal Requests
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Disclosed as required by law (e.g., subpoenas, court orders).
4.3 Protecting Rights & Safety
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Shared to protect Wix, users, or the public.
4.4 Wix Affiliates/Subsidiaries
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Internal data sharing across Wix companies (e.g., Wix.com Inc.).
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Cross-border transfers comply with EU legal mechanisms.
4.5 Corporate Changes
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Shared during mergers, acquisitions, or other ownership changes.
4.6 At User’s Direction
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Users can enable third-party services (e.g., apps, social logins).
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Wix acts as an intermediary and is not responsible for third-party use.
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Users are advised to review third-party privacy policies.
5. Where Wix Stores/Processes Personal Information
5.1 Global Data Transfers
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Wix may transfer personal data internationally, ensuring privacy protections.
5.2 EU Adequacy
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Israel is recognized by the EU as having adequate data protection.
5.3 Outside EU/EEA/UK Transfers
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Wix uses legal mechanisms like:
o Standard Contractual Clauses (SCCs)
o Data Privacy Framework (DPF)
o Other approved transfer safeguards
5.4 Data Privacy Framework (DPF)
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Wix and affiliates (e.g., DeviantArt, Modalyst) comply with:
o EU-U.S. DPF
o UK Extension
o Swiss-U.S. DPF
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Certified by the U.S. Dept. of Commerce.
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Subject to enforcement by the U.S. Federal Trade Commission (FTC).
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Offers free dispute resolution via TRUSTe and other channels.
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Binding arbitration is available if other options are exhausted.
6. Users-of-Users’ Personal Information
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Wix collects and processes Users-of-Users’ data solely on behalf of its users, not on its own behalf.
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Wix acts as a “Processor”; users are the “Controllers” under GDPR.
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Users are responsible for obtaining consent, ensuring legality, and handling data security.
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Wix processes such data in approved jurisdictions or under legal transfer mechanisms.
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Users must inform their Users-of-Users via privacy policies; Wix suggests publishing clear ones.
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Wix has no direct relationship with Users-of-Users—such individuals must contact the site owner for data inquiries.
7. Use of Cookies & Third-Party Technologies
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Wix and third-party services use cookies for performance, personalization, security, and analytics.
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Cookie settings can be managed via browser; Wix does not respond to "Do Not Track" signals.
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More info is available in Wix’s Cookie Policy.
8. Communications from Wix
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Promotional Messages: Sent via email, text, calls, and notifications; users can opt out anytime.
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Service & Billing Messages: Important operational communications that users cannot opt out of unless they delete their account.
9. Your Rights Regarding Personal Information
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Users may: access, update, delete, restrict, or object to use of their data; request data portability; or withdraw consent.
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No extra fees to exercise rights unless legally permitted.
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Users can make requests through their account, email, mail, or customer care.
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Permanent account deletion erases all data and is irreversible.
10. Questions and Complaints
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Users can file complaints with local data protection authorities, but Wix encourages contacting them first for resolution.
11. Data Retention
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Wix retains data as long as the user account is active, and longer if legally required or to protect legitimate interests (e.g., fraud prevention, dispute resolution).
12. Security
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Wix uses strong security measures (e.g., HTTPS, SSL/TLS encryption, PCI DSS compliance).
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Users are advised to set strong passwords and avoid sharing highly sensitive data.
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Wix cannot guarantee absolute data security.
13. Third-Party Websites
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Wix’s services may contain links to other sites.
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Wix is not responsible for the privacy practices of linked third-party sites or services.
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Wix Job Applications:
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Applicants can apply by submitting contact details, CV, and relevant information via the
Wix job application form.
Wix will process this data according to the Privacy Policy for Job Applicants.
Personal data will be used solely for internal recruitment and employment purposes.
Public Forums & User Content:
Information shared on Wix’s public forums, blogs, and communities may be accessed
and used by others.
Wix cannot always remove personal info posted in such spaces, especially on third-party
platforms like Facebook.
Users should avoid sharing sensitive personal information publicly and are responsible
for content uploaded.
Wix applies security measures but can't control the actions of third parties who access
content.
Policy Updates & Interpretation:
Wix may update the Privacy Policy as needed and notify users of material changes.
The English version of the Privacy Policy takes precedence over translations.
The policy is periodically reviewed for changes related to privacy practices.
Contact Information:
For privacy-related inquiries or exercising rights, users can contact Wix’s Data Protection
Officer (dpo@wix.com).
Addresses for Wix offices in Tel Aviv, New York, and EU/UK representatives are
provided.
Users in specific U.S. states may have additional rights under state privacy laws.
Rights of Users:
Users have the right to request the deletion, access, correction, or restriction of their
personal data.
Users can opt out of the sale or sharing of their personal data, especially for targeted
advertising.
Wix ensures no discrimination for exercising privacy rights.
Categories of Collected Information:
Wix collects personal identifiers, commercial info, transaction data, internet activity,
geolocation (IP), and visual information.
Sources include user registration, usage of Wix Services, and third-party platforms (e.g.,
social media).
Information Disclosure & Sharing:
Wix may disclose personal info to affiliates, service providers, advertising, analytics, and
social media platforms.
Personal data may be “sold” or shared under U.S. privacy laws to service providers,
partners, or platforms.
Wix does not knowingly collect data from children under 16.
Retention of Information:
Wix retains personal data as long as needed for business purposes or as required by
law.
